1. Customer Testimonials
If you want to generate leads for your business, there is nothing more powerful than social proof. Customers are always looking for reviews and testimonials to get ‘real world’ information, so you have to create and instill a sense of trust between you and your customers. You need to collect feedbacks and opinions about your product and service offer, make the testimonials trustworthy as well. Make sure your company website have some different examples of customer testimonials or case studies that providing positive comments and feedback to show your potential and future customers.
2. Use Video, Infographic And Image
Most of the people prefer to watch video instead of read the content, especially after a long day at work and sitting whole day at a computer. To effectively generate leads, make sure you use videos, images and infographic on your site. You can create some video clips that briefly talk about your products and tutorials, some eye catching infographics and images to explain a specific product. Image and video is more likely to be shared and watched on social media and reach boarder market.
3. Optimized For Mobile
Besides, study also found that 33% of survey respondents said they prefer to make purchases on mobile smart phone. So make sure your website is mobile friendly and isn’t optimized for those mobile visitors, if not you are going to lose many potential clients and also leads. Nowadays, online shopping is very common and popular, you should make sure your mobile site are accessible all the time in order to generate more leads.
4. Keep Content Updates And Use Keywords
Last but not least, make sure your website is updates all the time, posting more often and using more keywords. You can also create some quality content that is useful for customers, let them engaging and shareable. If you want to generate quality leads, you need to make sure the right people able to see your content. Content marketing is one of the crucial factors that can drive leads and traffics to your website. Create something interesting to keeps people coming back to your website.