Social Media as a Feedback Tool
A lot of
companies use Twitter and Facebook to seek the opinion of their customers and
potential customers. People talk freely about their experiences on these places
and as a company you get a chance to interact and solve the queries quicker
than any other medium. All this results in higher customer satisfaction and
customer loyalty.
Social Media as a Market Research Tool
Social
Media is the easiest way to keep an eye on what your competitor is doing.
Unless you are not a fortune 500 company, you do not need to spend more than a
couple of hours on social media to understand what your competitors are
building and offering. Once you know what is up against you, you can come up
with better offers and services.
Social Media as a Personalized Experience Tool
Thanks to
clever computer engineers, companies can now create and push content like games
and videos that are tailored as per a user’s demographic and taste to target
the exact audience it needs. This means that every user sees a different
version of the same product resulting in better product placement and more
sales.
Social Media as a Brand Advocating Platform
Help your
employees get online and let them talk freely about your product and services
in the positive light. Since your employees have different areas of interest
and come from different backgrounds, your brand will reach a wider audience at
zero cost. This will also mean that someone is always addressing the people in
the virtual world and the queries are always answered almost instantly.
Social Media as an Automation Tool
Social
Media is one of the best ways to allow your existing and potential clients to
get in touch with you. These messages, if unanswered for a long duration of
time can impact your business negatively. Therefore, it is profitable to add
automation to your social media properties and let the bots take care of
communication, content posting and intelligent monitoring. It will relieve you
from stress and let you focus on the more important things.
