What We Learnt at EIMS 2018

We have learnt about "What are the elements of a Facebook campaign?" from one of the key speakers' sharing. The answer are : 

Clear & Achievable Goals

As your business grows and social media constantly evolves, it can be difficult to clarify exactly what you want to achieve with each campaign you run. Anyway, it is depends whether it's brand awareness, more followers or higher levels of engagement, it’s best to always identify the exact goals you want to reach.  

This way, when you do reach a particular goal, you can check it off your list and move confidently on to the next one. By taking it one goal at a time, you’re able to capitalize on the progress you’ve already made and avoid spinning your wheels.      

Testing & Tracking

Be sure you identify the metrics you need to track in order to assess the performance of your campaigns. How else would you know what’s working and what’s not, and make changes accordingly. No matter how well a campaign may have performed, there’s always room for improvement. Even if you set a record for the most leads in a single month while running a particular ad, it’s likely that your data would still reveal at least one area of your advertising that requires some attention.

If you’re unable to go back and evaluate your performance, you can’t learn from your own mistakes. Plus, you can’t repeat results from a successful campaign if you don’t know how you got there in the first place. Also, with social media advertising, you’re never 100 percent certain about what you’re going to get out of it. However, there is one thing for sure that you can always expect to receive from the money you spend: the data you need to continuously improve your campaigns.

Focus on Your Unique Audience

Facebook lets you target users based on demographics, interests, behaviors with plenty of options to choose from. This means you don’t have to carpet bomb all of Facebook to see results. We have these advanced targeting, there’s no need to spray and pray. Instead, you only select targeting options that align with your audience. This should give you confidence knowing that you’re putting your ad spend where it matters most.

Since Facebook does most of the legwork for you by segmenting users, the success of your campaigns will rely heavily upon how well you understand your audience. Once you know them inside and out, Facebook advertising is as easy as plug and play.     

High-Quality Images

What would you think of a brand that displayed a poor-quality ad in your news feed? The graphic design of your ads should never be taken lightly. It can make all the difference between being viewed as an amateur or as an authority. It is depends on the images you choose, your credibility is on the line.  

Also, you need to choose images for your ads properly as it’s important to see the world around you through your audience’s perspective. Study their interests and engagement pattern because the more you know about how they think, the better you can tailor your ads to their unique personalities. 

Powerful Headlines

What would stop users from scrolling through their news feeds to check out your ads? That’s a question you need to answer before crafting each of your headlines. The key is to write quick, catchy lines that appeal to the short attention spans of tech-savvy consumers. Because if it’s is too weak or generic, they’ll simply scroll right past it without giving it a second thought.


What actions do you want users to take once they land on your site? You must tell the users what you want to do whether it’s to make a purchase, submit a contact form, schedule an appointment or sign up for a webinar. The most effective social ads tend to include calls-to-action that create a sense of urgency or make users feel like they’d be missing out if they didn’t take the next step. People usually click an ad out of curiosity when they feel like it can benefit them in some way.  

Compelling Landing Page

Designing an effective ad is just the start of your advertising journey. Once a user clicks your ad, they should be sent to a landing page designed around the specific goals of your campaign.  As you create personalized ad campaigns to attract your target audience, it’s important to keep in mind the value of continuity. You want to make it as easy as possible for users to convert. In a world of instant gratification, you want to avoid derailing a user’s interest with a busy landing page or irrelevant content.

Mobile Friendly

With 57 percent of all web traffic coming from smartphones and tablets, your ads need be optimized for mobile devices. Whether it’s size of the image or the length of the copy in your post, always double-check to see how it would look on mobile before launching a campaign.
Although optimizing for mobile is critical for all advertising channels, it’s especially important for Facebook since 85 percent of smartphone owners use the Facebook app.

Moreover, everything are about social media which are creating a website, a Facebook page, a Facebook account, Instagram account, Twitter account and others. So, now you know how important is a website to your business? Come and ask me - Miss J at this number (018-7674068) for more information about it.